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I recently carried out a web-site review for a solid and successful company. It had followed most of the ?rules? for getting high traffic Henrik Lundqvist Jersey Womens , but had somehow missed the mark. I suspect that a large number of visitors found the site unconvincing, uninspiring and unmemorable. The site certainly did little to enhance the company's otherwise very high reputation. I quickly spotted the problem, but it took me a while to figure out the underlying cause.


The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied Artemi Panarin Jersey Womens , including, believe it or not, the name of the company!


The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not dealing with it?


The company's paper publications were excellent, with attention to detail and a common style across the range from annual reports and press releases to marketing materials and recruitment leaflets. Each department's copy passed through the hands of a small editorial team who corrected and improved the language and transformed it into a coherent company style. Beyond this, a director ensured consistency and co-ordinated the output of different departments in accordance with the board's strategic demands.


The web site was a totally different ball game.


The company leaders regarded the web site as a techie issue. The different departments were giving well-written copy Greg McKegg Jersey Authentic , but there was no-one with proper editing experience to pull it together. Executives were satisfied with the web pages that were relevant to their own departmental responsibilities and were happy to leave the site management in the hands of someone who understood the technical issues involved. This was the equivalent of leaving paper publications in the hands of printers and graphic designers.


The lessons are clear. First, ensure proper executive oversight of your website. If it isn't already, your site will soon be the most frequently viewed representation of your company. Second, make full use of professional editors for your site's text. It depends upon your company's circumstances whether you are better off doing this in house or outsourcing.

Vlad Tepes or Dracula was born in 1431, in the fortress of Sighisoara Vladislav Namestnikov Jersey Authentic , Romania. His father was the military governor of Transylvania and a member of the Order of the Dragon. The order was created in 1387 by the Holy Roman Emperor and his second wife, Barbara Cilli.

In the winter of 1436-1437, Vlad(Dracul) became prince of Wallachia and took up residence at the palace of Tirgoviste, the princely capital. In 1442, he and his younger brother Radu were taken hostage by the Turkish Sultan Murad II. Dracul was held in Turkey until 1448 Pavel Buchnevich Jersey Authentic , while his brother Radu decided to stay there until 1462.

At 17 years old, Vlad, supported by troops lent to him by pasha Mustafa Hassan, tried to seize the Wallachian throne but was defeated by Vladislav II (who had earlier assassinated his father and oldest brother ) after two months or armed conflict. Vlad had to wait until 1456, when he was able to seek retribution against his father's assassin.

Vlad's first act of vengeance was aimed at the boyars of Tirgoviste for the killing of his father and older brother Mircea. Around Easter of 1459 Brady Skjei Jersey Authentic , Vlad had all the boyar families arrested and impaled the elder members on stakes while forcing the others to march from the capital to the town of Poenari. He then ordered them to build him a fortress on the ruins of an older outpost overlooking the Arges River. Many nobles died in the construction of this castle, the ruins of which can still be seen today.

Vlad became known for his brutal punishment techniques; often ordering people to be skinned, decapitated, blinded, roasted Kevin Shattenkirk Jersey Authentic , hacked, buried alive, stabbed and blinded to name a few. He also liked to cut off his victim noses, ears and sexual organs. But his favourite form of torture was impalement on stakes, hence the surname "Tepes" which means "The Impaler" in the Romanian language. It was this form of punishment that he used against Transylvanian merchants who ignored his trade laws.

There are many tales about the psyche of Vlad Tepes. He was known throughout the country for his fierce adherence to honesty and order. Almost any crime Chris Kreider Jersey Authentic , from lying and stealing to killing, could be punished by impalement. Being so confident in the efficiency of his law, Dracula placed a golden cup on display in the central square of Tirgoviste. The cup could be used by thirsty travellers, but had to remain on the square. It was never stolen and remained entirely untouched throughout Vlad's reign. He looked upon the poor, vagrants and beggars as thieves. Consequently Marc Staal Jersey Authentic , he invited all the poor and sick of Wallachia to his court in Tirgoviste for a magnificent feast. After his guests had eaten and drunk their fill, Dracula ordered the hall boarded up and set on fire. There were no survivors.

At the beginning of 1462, Vlad launched a campaign against the Turks along the Danube River which was very successful, managing several victories. In retaliation for these losses, the Sultan decided to launch a full-scale invasion of Wallachia with an army three times larger than Dracula's. Vlad was forced to withdraw towards Tirgoviste Ryan Strome Jersey Authentic , burning villages and poisoning wells along the way.

These acts were designed to hinder the Turkish army in their search for food and water. When the Sultan's armies finally reached the capital city, exhausted and hungry, they were confronted by a horrific sight: thousands of stakes held the bodie. Wholesale Jerseys Wholesale Jerseys Wholesale Cheap Jerseys Wholesale Jerseys China Free Shipping Wholesale MLB Jerseys China Wholesale College Jerseys From China Wholesale Jerseys Cheap New Soccer Jerseys Wholesale NBA Jerseys Wholesale NCAA Jerseys