Ulysse Nardin - The best chapter in the history of Haute Horlogerie
Picture this: in the remote Swiss mountains, a young boy sits in the studio next to his father, learning the amazing and intricate art of watchmaking. He studied and practised art, and when he was just 23 years old, his entrepreneurial nerve struck him and he started his own brand, Le Locle, in his hometown, creating complicated timepieces.
Today, 174 years later, we know the brand by the name of its founder, Ulysse Nardin. Ulysse Nardin grew up in the Swiss Jura mountains far from the sea, but by far the biggest inspiration for him and his brand remains the sea and its nautical world. Ulysse has become the "it" brand for sailors, divers and the nautical world with its popular, precise and complex marine chronometers.
The brand is very proud of its history and its popularity in the sailing world. This is very evident in the brand's logo. The logo is designed to highlight all the key characteristics of the brand. The logo has an anchor between the two words - Ulysse Nardin (founder).
Even the brand's color scheme is designed to highlight their inspiration - navy blue and white. Once the brand has built a reputation and has been in watchmaking for a long time, it adds to its logo the year it was founded – since 1846. Other than that, we've all heard of Switzerland for some reason, right?
Their Swiss Army Knives, their classic watches, mouthwatering Lindt chocolates, and of course Yash Raj Chopra, their snow-capped mountains and beautiful grasslands!
Ulysse Nardin made sure that it was an important element of a Swiss watch, so added its origin - Le Locle, Suisse.
All references to their experiences and origins come together to tell potential buyers that Ulysse Nardin is the perfect buy you can buy and you won’t regret.